SERVICES
Everything your website needs to get you booked, and nothing it doesn't
You focus on your craft. I'll build the site, set it up to be found, and keep it that way if you want me to.
THE CORE OFFER
Website builds
A one-time build you own from launch day, sized to where your business is now. Every Suite includes copywriting from your questionnaire, booking integration, local SEO setup, a First Look and two rounds of revisions.
And yes, you can edit it yourself. I lock the design elements so you can safely update text and photos without breaking the layout. If you'd rather never log in, that's what Touch Up is for.
Pro
$1,500
For established solo pros ready to turn a busy schedule into a brand.
Signature
$2,500
For solo pros with a broader service menu, or a small salon of two or three providers.
Team
$3,600
For multi-provider salons and spas that need every chair driving its own bookings
Custom
From $4,500
For multi-location brands, online retail, and elevated digital experiences crafted around your unique business model.
Local SEO, built in from day one
If you own a local business, you're playing the SEO game whether you want to or not. So every build is set up to win it from the start, including in AI search.
Pages Google understands
Headlines, page structure and service pages that tell search engines exactly who you are and where you work.
Your details, matched everywhere
Name, address and phone consistent with your Google Business Profile, so nobody hears "that's not what it says on Google."
Fast on every phone
Mobile-first, secure and quick to load, because most of your future clients will find you mid-scroll.
Ready for reviews
Your reviews shown where they build trust, plus an easy way for happy clients to leave more.
Add what your business needs
BRANDING
Brand Foundations
$1,000
A logo with variations, color palette, font pairing and a one-page brand guide, so your cards, signage and site finally look like they came from the same salon. Added to any Suite.
ONGOING CARE
Touch Up plans
[Price TBD]
New services, new staff, new prices. I handle the updates so your site stays accurate without you logging in between clients.
GROWTH
Monthly SEO
[Price TBD]
New service pages and blog posts every month, keyword tracking and a plain-English report, so you keep climbing long after launch.
You're exactly who I had in mind
Hair salons
Day spas
Estheticians
Nail techs
Lash and brow artists
Massage therapists
Wellness centers
Suite renters
WHAT I DON'T DO
Social media management
Honestly, I dislike social media, and I dislike that it turns talented beauty pros into moonlight marketers. My whole goal is getting you to a place where social takes a few hours a month, tops. So instead of running your feed, I give you free resources on organic best practices and 9-grid planning to keep it simple.
Good questions
Do I own my website?
Yes. It's yours from launch day. Hosting is billed separately, and your site doesn't disappear if you change booking software.
Can I switch booking platforms later?
Yes. Your site is built independent of any booking software, so you can change providers without touching the rest of it. That's the whole point of owning your home base.
I already have a GlossGenius or Vagaro page. Can you work with that?
Absolutely. I can build on what you have, move you off a booking-platform page, or start fresh. We'll figure out the cleanest path on your discovery call.
Can I update the site myself?
Yes. Text and photos are yours to change, and the design is locked so a quick edit never breaks the layout. If you'd rather hand it off, Touch Up has you covered.